18.10.2015 that-good-dubai-sole-dxb-2015-cover News


The Dubai-based street culture festival announce full programme details with their latest campaign. The celebrated two-day festival sprung out of Dubai, returns this November 20 & 21, 2015, offering up a refreshing dose of street culture, cut with distinctive Middle Eastern flair. As the spotlight once again returns to the region’s annual showing, Sole DXB presents the first glimpses of their 2015 showcase event, told through distinctive visuals by Hassan Hajjaj, represented by The Third Line.

Having begun life sneaker-focused, Sole DXB has grown into so much more – a melting pot of cultures, passions, styles and logos. The event once again opens its doors to some of the biggest figures from across street industries, including sneakers, hiphop, basketball and art. Over the two days a series of globally never seen-before-product is set to be unveiled from a host of participating brands such as adidas Originals, Puma Select, and Reebok Classics.

Sole DXB’s own ‘Early Retirement’ pop-up will be on display, selling exclusive collabs with the likes of Puma, Filling Pieces, and New Era. And from off the shelf, to out of the lock-up, Swap & Sale will offer people the opportunity to source a ‘grail’ with fifteen hand-picked regionally-based collectors showcasing their wears.

With style bases firmly covered and further details set to be announced, music will take center stage and provide the soundtrack for the 48 hours, with 4 live headline acts, and a host of international and local DJs on rotation. As ever, basketball will play a key part in event proceedings, The Sole Ball Above All Classic, an open winner-takes-all tournament made up of 12 teams from the region, getting the blood pumping.

Artwork is provided from a range of creative sources, including the BAQALA installation celebrating a fading cultural asset to the Middle East, conceptualized by We Are The Medium, in association with Pepsi, marking their 50 years in the region.

Lisa Leone, one of the world’s most iconic sub-cultural photographers, will be shooting live at the event, with the support of Cadillac and Bloomingdales. Finally, there will be a series of talks covering every facet of street culture – from historical to abstract, subversive to specialist, including conversations with music supremo Bobbito Garcia.

Hassan Hajjaj for Sole DXB

For its 2015 campaign, Sole DXB collaborated with internationally acclaimed artist Hassan Hajjaj to embody the ethos of art, music, fashion and urban culture. Amine Bendriouich was selected as the face of the 2015 campaign as a celebrated young designer, based between Casablanca and Berlin, who has come to be associated with the aesthetics of street style, androgyny and experimental urban culture; one which doesn’t align itself to any definition and mainstream trend. Earlier this summer Sole DXB took to London and worked with Hassan on a shoot that brought together the spirit of music, fashion and the visual arts.

Posted by Mike in News


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